Black-owned beauty brands need and deserve support — now and always. Amplifying Black entrepreneurs is more important than ever, and one of the many ways you can do that is to support Black-owned businesses. These Black-owned beauty and wellness brands are making a huge splash in the industry with their cult-favorite products, and for good reason!

Pholk Beauty

Founded by an academic-turned-beauty activist, Pholk infuses her love and knowledge of the African diaspora’s healing and herbalist traditions. 

Products to try:

• Glow Replenishing Face Wash
• Moringa Pore Teatox Mask
• Rose Gardenia SkinNectar

 

Golde

You’re likely familiar with Golde’s cult-favorite turmeric latte blends, but did you know the company has expanded into the beauty industry? From face masks to “Super-Ades,” this wellness-focused brand is a one-stop shop.

Products to try:

• Original Turmeric Latte Blend
• Clean Greens Face Mask
• Matcha Turmeric Latte Blend

 

Inua

Inua is redefining what ethical looks like; offering high-quality skin, bath, bodycare and wellness products that are formulated with only certified-organic ingredients that are locally and sustainably sourced in East Africa.

Products to try:

• Organic Ylang Ylang Cleanse Soap
• Organic Vitamin C Antioxidant Face Moisturizer
• Organic Moringa Tea Tree Mint Facial Cleanser

 

Hyper Skin

After years of struggling with hormonal acne and hyperpigmentation, founder Desiree Verdejo created Hyper Skin, an easy, results-oriented skincare brand rooted in multiculturalism. 

Products to try:

• Hyper Clear Brightening Clearing Vitamin C Serum

 

Briogeo

We can’t get enough of Briogeo products here at Glitter Guide. Founder Nancy Twine created Briogeo in a tiny studio apartment using her grandmother’s coveted beauty recipes and a rockstar natural chemist team. 

Products to try:

• Don’t Despair, Repair! Deep Conditioning Mask
• Blossom & Bloom Ginseng + Biotin Volumizing Spray
• Aloe + Oat Milk Ultra Soothing Detangling Spray

 

Sade Baron

This mother-daughter duo founded Sade Baron to create high-quality vegan body products packed with nutrient-rich superfoods that are good for both your skin and our planet. 

Products to try:

• Activated Charcoal Body Wash
• Morning Glory Coffee Scrub Bar Soap
• Citrus Blend Body Souffle

 

Oui the People

Founder Karen Young’s motto is “f*ck that to perfection.” She created a brand that makes no “perfecting, flawless, or anti-aging” claims, but instead provides efficacious, thoughtful, products that help you feel amazing in your own skin. Once you try a Oui The People safety razor, you’ll never go back to disposables. 

Products to try:

• Rose Gold Sensitive Skin Safety Razor
• Hydrating Bikini Sheet Mask
• Sugarcoat Shave Gel-to-Milk

 

Mischo Beauty

Armed with a degree in chemistry and licenses in cosmetology, esthetics and makeup artistry, founder Kitiya Mischo King is filling the void of luxe, non-toxic nail lacquer in the beauty landscape. 

Products to try:

• #NYFW: A bold, midnight blue
• Worthy: A peachy rose
• Lacquer of Love: A vibrant aubergine

 

Camille Rose

Camille Rose’s cruelty-free, vegan and clean ingredients have become the rave among skincare enthusiasts. The products will leave your skin moisturized, healthy and achieve total skincare wellness — without breaking the bank. 

Products to try:

• Eye Blossom Under-Eye Repair Gel
• Flora Detox Purifying Clay Moisture Mask
• Youth Burst Anti-Aging Night Time Elixir